Fast Food Ad Investigations

Thesis

In particular, my ad for Burger King, The Super Seven Incher, is deceptive and controversial. My ad mixes fast food with sexual related content aiming young teenagers and adults. They have aimed at a specific group of people but through the wrong ways like any other ad out there in the fast food industry. The ad that I have chosen is unique in the way that it tries to reach people, it tries to get you to purchase their product, but they do not tell you the real truth behind it as I will, deceiving, explicit content behind its original meaning, unhealthy but overall misleading.

Paragraph:

Burger King has always been a company that aims and targets mainly adult people because of their beefy burgers and big combo but in recent years, Burger King released an ad with a young attractive female with her mouth wide open, with red lipstick and a meaty sandwich waiting to enter her mouth. But if the description just is not enough, they went ahead and added a quote to it that will give you the real meaning of this ad; the ad states “It will blow your mind away”, the simple quote itself is greatly misleading. This ad is trying to sell its new to the market product the Seven Incher, but Burger King went about it the wrong way in which people will understand it mainly by the sexual way rather than what it really is meant to do. First of all they will see the negative side of it, which in this case is perfectly relating to oral sex. A young girl with her mouth open and the seven incher with lots of meat and creamy mayo as it states at the bottom of the ad waiting to be devour. Obviously this is ad is aimed towards young people to adult aged people, but what happens if it really is not intended for that. At the bottom of the ad Burger king tries to lure you away from the picture but the picture itself is so big it is hard to ignore. Burger King tries to make it seem so good and appetizing, the picture is all meaty, great and big, but quite honestly the sandwich itself is not the best. All these ads are corrupted through the work of a computer and fake elements. First of all, Burger King states that it is a seven inch sandwich, but they only show so much in the picture that who knows if it really is seven inches. Usually these sandwiches are not what they say they are, in pictures they are depicted really extravagant, but when you receive it, you are either disappointed by the lack of taste, quality of the product and overall appearance of the product.