Tuesday, April 5, 2011

BK Kid's Meal


Burger King just launched another misleading advertisement for kids. “The BK kids Meal”. The Burger King new kids meal campaign is designed to be healthier, limited sodium and create a healthier lifestyle for children. This advertisement is misleading because it does not announce the truth behind the product it is promoting instead it hides the truth. This campaign does not promote any of the ideas it claims to. Instead the kids meal is designed a meal that has high amounts of sodium and enough Glycemic carbohydrate to lead children to future health diseases’such as high blood pressure, heart diseases, diabetes, ADHD and Alzheimer disease. I will be investigating delivery the facts about this advertisement and provide clear evidence on why this advertisement is misleading to our children.

I will start by breaking things down and showing what really in Burger King’s new kid’s meal. First, let me introduce what comes with the meal. The meal comes with a Kraft macaroni and cheese dish with apple fries, Hershey’s milk, and cheese sauce mix. Burger King claims this new kid’s meal on the menus is healthier and will limit sodium by 600 milligram in meals targeting children 12 and under. Apparently the term healthy was misunderstood. One untruthful statement is the Kraft macaroni. The Kraftmacaroni alone holds a total of 260 calories per box that the same amount as a regular hamburger from McDonalds. The cheese sauce mix and Macaroni combine havean total of 15mg of cholesterol and 540mg of sodium and 410 calories and 30g of fat, a total of 49g of carbohydrate. According to Barbara L. Minton, a psychologist who is the author of Analysis Burger King New Healthy meal for kids, that isenough glycemic carbohydrate to lead you down path of diabetes. There is a meager amount of protein along with preservatives and food coloring, which can easily cause ADHD and Alzheimer’s disease.

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