Fast Food Ad Investigations

Thesis:
I am here to argue that Jack in the Box is in fact misleading, tre American meals by advertising a picture off of the Jack in the Box website showing a, burger that is full of grease, coke as an American drink, and having fries to top off the grease in the meal. I will present evidence revealing the true American meal as a whole.

Body:
On the aspects of advertisements, the Jack in the Box advertisement does not portray reality. The size of the real burger and fries does not look anything like the picture shown. The actual size of the food given out is much smaller and not nearly as “fancy” or “dressed up” as the advertisements portrays to be. As the re-designed ad shows the real sizes of the tacos from the advertisement tacos, this is a down fall on jack in the Box’s outlook on business. This “fake” advertisement and look that all fast foods obtain is a negative outlook on the obesity problems. Jack in the Box ninety nine cent tacos are really made of ground beef, refried beans, chili powder, taco sauce, and other ingredients. “The percentage of the fat in the taco is half of the whole tacos content put together” (Eyck). The tacos in the advertisements look real and look very tasty, with its big fluffy lettuce, juicy meat, bright red tomatoes, and melting cheese sprinkled over the taco. With the “All-American” meal being a melting pot of many and different traditions, fajitas play a major part in the American culture. Fajitas and tacos are similar in the way of preparation and ingredients. So the tacos that Jack in the Box advertise is trying to advertise an American tradition, but the re-designed advertisement of Jack in the Box clearly abandons the “All-American” meal, and gives the general public a sense of “reality.” On the aspect of education, educating people all around the world about the dark side of Jack in the Box, and other fast foods would probably be a huge epidemic on Jack in the Box, and their business would probably go bankrupt. Many people that work at these jack in the Box’s would go out of a job and others that work at fast food places around the world would quickly go out of a job as well. There are ups and downs on fast food industries, but most of that are the down falls of fast food industries. The number of Hispanic adolescents working at Jack in the Box is seventy percent, and the rest of thirty percent are “other” (Drewnowski).