NOW YOU CAN PAY RENT AND EAT BK BREAKFAST VALUE MENU

Thesis

My advertisement claims, “Now You Can Pay Rent and Eat” because there are ten items starting at one dollar each. Every time I see this advertisement it makes me angry and disgusted because this ad does not tell the truth about the Burger King’s restaurants. This advertisement is really saying at what sacrifice does Burger King make in order to give us the cheaper price in the food we eat? I will present different types of sacrifice that Burger King have made in order to give us the cheaper price of food, such as employment of younger people, dangers in the kitchen, the portion size that is given, and the hazard and cleanliness of the kitchen and its workers.

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Second thing is this Burger King’s advertisement does not show the different types of dangers that lurk in the kitchen. Just image that one of these biscuit and sausage sitting front of you. As you picture this item just think of about how well it smells and how golden brown the biscuit and the well done sausage is looking right now. Doesn’t that look good right now, which it makes you, want to go out and buy one? Before you decide to get one I want you to think about this fact. How many times have we heard of a recall on a fast food restaurants produce or products? According to Sobel and Sowadsky, “in recent years outbreaks of E. coil O157:H7 infections have been caused by contaminated produce and juices; however, undercooked ground beef remains the most common vehicle of transmission (1). Just think if we never knew about the recall of these types of products from these fast food restaurants that they would sell this tainted product to make a quick buck. I believe that some of these fast food restaurants like Burger King doesn’t know the dangers that come with using cattle meat to feed their consumers. Schlosser points out that a modern processing plant can produce 800,000 pound of hamburger a day, meat that will be shipped throughout the United States. A single animal infected with E. coli O157:H7 can contaminate 32,000 pounds of that ground meat (204). Just think if one of these cattle is made in to that biscuit and sausage sandwich that Burger King made it look delicious on the advertisement. By eaten one of these contaminated meat can make a person really sick or it could even kill them if they do not get treatment in enough time. Imaging eaten a cinnamon roll, egg and ham sandwich or a biscuit with sausage sandwich for breakfast then three to four hours later we are at home or in the hospital trying to fight this bug called E. coli O157:H7 because our food was contaminated.

Contrary to popular belief, this title is, in fact, a giraffe.

Edited due to double post

Thesis:Although Burger King flaunts its serving size as a positive selling point, the company conveniently forgets to mention what this size could do to one’s body, the quality of the meat, and how it is able to produce this huge burger at such a modest price.

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While showing off its superior serving size in the selected advertisement, Burger King conveniently forgets to display the possible (and somewhat obvious) side effects of consuming a burger of that size. According to Lisa Young, “Increases in the portion sizes of foods commonly eaten away from home have occurred in parallel with increases in body weights, and constitute an important contributing factor to rising rates of obesity.” Quite obviously, the large Whopper in the Burger King advertisement is no exception to Young’s findings; however, Burger King tricks consumers into believing that this increase in size is a superior quality by touting it as an advantage against its competitor, McDonalds. These befuddled consumers, believing that they are purchasing a superior product, increase their own size by purchasing these oversized sandwiches and plague themselves with an ensemble of health problems such as “type 2 diabetes, hyperlipidemia, hypertension, coronary heart disease, and certain cancers as well as premature death” (Young). These immense serving sizes are so hazardous, that McDonalds was forced to discontinue its “Super Size” after Morgan Spurlock’s Super Size Me! disclosed all the health problems that large serving sizes cause.

Arby's Ad

Thesis:

This ad claims that Arby’s is covering a burger consumers can buy for few dollars,but I argue that it is less about satisfying an empty stomach and more about sexual needs that will never be fulfilled by purchasing the product for cheap. The hamburger is also identified as a female to target male and persuade their sexual appetite. However, is it essentially about the hamburger or brand recognition?

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Advertising and marketing today portrays total lack of control, were sexual appetite operating as a metaphor for eating pleasures. Arby’s ad has really nothing to do with the hamburger but if that is how the brand will get their name of out there, it will work perfectly well for them It is changed from nutritive activity to food being constructed as a sexual object of desire, and eating is legitimated as much more. Rather, food is supposed to supply sensual delight and succor, nor as metaphorically standing for something else, but as an erotic experience in itself. “Women may be encouraged to dive in – not however, into a dangerous pool of Haagen Dazs Deep Chocolate, but for a refreshing dip into Weight Watchers linguini.” (Scapp, Seitz 19) However, if the ad was switched to male’s hands instead covering the hamburgers, it would send completely different signals and the targeted group would no longer be males. I think nourishment can be a small part of it but the desire and sexual appetite brings more consumers to Arby’s after seeing the ad, rather than someone that are truly craving after an All American Roasted Burger.

Thesis

Thesis:

Sonic has an ad that advertises healthier choices on the menu. It states that it will help you keep your figure and displays women eating it. It says, “Choose a sensible lunch option that respects your favorite pair of jeans.” It’s also saying that you won’t gain too much weight from eating it. The women in the ad holding the chicken wrap is smiling and it shows that the food makes her happy. Although the ad for Sonic’s healthier menu may seem like a good “choice”, it has many obscurities that I can prove is wrong and that eating their food doesn’t “respect their favorite pair of jeans”. I will show the flaws in their fine print, how the target market of women is exploited by various marketing techniques, and how the healthier choices come with an unhealthy side and drink.

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The flaws in the fine print of the ad states that “Food menu is subject to change. Only at participating Sonic Drive-Ins.” This means that even though they advertise it, it might not be at your local sonic. I think that’s a rip off right there. They put this ad in a national magazine or billboard when people see it the might want to see what the food is really like. To their surprise though, the food that was advertised might not even be on the menu. I believe that the reason that they have fine print is to say things that can’t be boldly stated in the rest of the ad. Sometimes the fine print of an ad might go against what the main message of ad was trying to portray or to use fine print as a safety net so the business can walk out free. Schlosser states “This recent outbreak sheds light on a nationwide problem: inconsistent information…..”They then put the guilt on the consumer that they should’ve read the fine print in order to avoid confusion. I know companies despise having to put fine print on advertisements that they make because it reveals things that don’t go in the company’s favor, like certain terms and conditions and also the clear meaning to something they used to try to deceive the consumer with. Many times fine print comes with a warning also that may deter consumers from using or buying their product.

"It'll Blow Your Mind Away"

Thesis:

The Burger King’s ad claims that the super seven incher is a flavorful single patty, and a mind-blowing sandwich referring to sex that everyone, but especially men, will love; while in reality Burger King’s beef is loaded with numerous amounts of chemicals that harm our body instead of nutrients to benefit us.

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The first omission of this Burger King ad is that it has a large picture of a woman with her mouth wide open ready to “blow” the sandwich, insinuating oral sex. Mark Duffy, a critic interviewed by Fox News says, “It appears the woman’s face in the advertisement has been retouched to make it look like a doll…” (1). It is a disgrace to all women seeing this person on this sexual advertisement, Burger king is comparing a sandwich to a woman during oral sex, it is completely ridiculous. Duffy also states, “The advertisement is among the ‘worst’ he’s ever seen in more than 17 years of industry experience” (1). I could not agree more; I have never seen an ad like this in my life. The second I saw it, my eyes were drawn to the big letters and to the person who looks like a blow up doll. Mark Crispin Miller, also another interviewee for Fox News told them, “It’s not that good even as food, and therefore nowhere near as gratifying as an orgasm” (2). There is no doubt in my mind that the sandwich is no good, since it has been processed with many chemicals that can harm our body.

I'm Not Thinking Arby's

Thesis:
This advertisement for Arby’s new Roastburger uses provocative imagery to claim that it is the “burger done better.” Unfortunately, the ad neglects to address the effects that accompany consuming fast food as well as the effects of sexual imagery in advertising.
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Although, this advertisement claims that the Roastburger is the “burger done better” it is hardly the truth. Arby’s has omitted the disturbing realities that lie behind the origins of their meat. The meat that makes up the Roastburger is the same as the meat that is inserted into any other fast food joint’s burgers. It comes from one of the four massive slaughterhouses that produce patties that contain E. coliO157: H7, have pieces of hundreds of individual cows in a single patty, and even contain traces of fecal matter. How could this burger be done better when “there is shit in the meat” (Schlosser 197)? The cows slaughtered in the huge slaughterhouse factories have stood ankle deep in their own feces almost their entire lives so when they arrive at the slaughterhouse they are caked in fecal matter. There is an attempt to spray down the cows as they enter the factory, but the assembly line is moving so rapidly that it is impossible to completely disinfect every cow that enters. “If the slaughterhouse is slaughtering 400 animals an hour, how do you keep that manure from getting onto those carcasses” (Pollan, Food, Inc.)? Answer is, you can’t. Fecal matter is transferred onto meat through contact with other carcasses and workers who are unable to sanitize their cutting tools (because they are working so quickly). And if that does not make you sick, how about some E. coliO157: H7 with your Roastburger? E. coli, in it’s original form, is a helpful little bacterium in the digestive system. E. coliO157: H7 is a mutated form of that same bacterium that produces a harmful toxin. The mutation has been traced back to the poor diets of the cows going into the factory slaughterhouses. Cows are programmed to eat grass, clover, or whatever is growing from the ground, but in recent years we have altered their diets so that they eat foods that are cheap to produce in large quantities. So when we tried to change what cows eat we created another problem, a mutated for of E. coli. When ingested, E. coliO157: H7’s toxins attack the intestinal lining and can also cause kidney failure, anemia, internal bleeding, and even death (Schlosser 199). No burger is worth risking your health and possibly your life for. Arby’s purchases this potentially lethal meat, puts it between two buns, wraps it up in a pretty package, and calls it a Roastburger.