BK Kid's Meal

Burger King just launched another misleading advertisement for kids. “The BK kids Meal”. The Burger King new kids meal campaign is designed to be healthier, limited sodium and create a healthier lifestyle for children. This advertisement is misleading because it does not announce the truth behind the product it is promoting instead it hides the truth. This campaign does not promote any of the ideas it claims to. Instead the kids meal is designed a meal that has high amounts of sodium and enough Glycemic carbohydrate to lead children to future health diseases’such as high blood pressure, heart diseases, diabetes, ADHD and Alzheimer disease. I will be investigating delivery the facts about this advertisement and provide clear evidence on why this advertisement is misleading to our children.

I will start by breaking things down and showing what really in Burger King’s new kid’s meal. First, let me introduce what comes with the meal. The meal comes with a Kraft macaroni and cheese dish with apple fries, Hershey’s milk, and cheese sauce mix. Burger King claims this new kid’s meal on the menus is healthier and will limit sodium by 600 milligram in meals targeting children 12 and under. Apparently the term healthy was misunderstood. One untruthful statement is the Kraft macaroni. The Kraftmacaroni alone holds a total of 260 calories per box that the same amount as a regular hamburger from McDonalds. The cheese sauce mix and Macaroni combine havean total of 15mg of cholesterol and 540mg of sodium and 410 calories and 30g of fat, a total of 49g of carbohydrate. According to Barbara L. Minton, a psychologist who is the author of Analysis Burger King New Healthy meal for kids, that isenough glycemic carbohydrate to lead you down path of diabetes. There is a meager amount of protein along with preservatives and food coloring, which can easily cause ADHD and Alzheimer’s disease.

Fast Food Ad Investigations: ThesisIn particular, my ad for Burger King, The Su...

I think your thesis should state what the advertisement is claiming. For example, "Although BK claims..." Also, you should have three points to talk about in your paper. For example, "Although BK claims...it doesn't show x, y, z."

body paragraph

The final reason why the Super Seven Incher should not appeal to readers is that it is unhealthy for you. Stephanie Watson, the author of Fast Food, says "Healthy experts have been saying for years that fast food is bad for people" (Watson). The sandwich might lookk good but if it is so unhealthy for you then why would you even want it? There are no actual nutritional facts out for the sandwich yet so Burger King just might be hiding something. They have this gorgeous sandwich with no nutritional information. More than likely the sandwich is bad for you; it is a seven inch sandwich with a1 steak sauce and cheese.

thesis

While this advertisement for the BK Super Seven Incher claims it is so good that it'll blow your mind away and that BK just tastes better, it doesn't show what goes on behind the counter, like the conditions the workers face, the way the meat is prepared, and how unhealthy it is for you.

Fast Food Ad Investigations: Freebirds

Fast Food Ad Investigations: Freebirds: "Thesis/mapping statementFreebirds World Burrito using sarcasm in its ad introducing black bean soup as a new menu item, but I argue that m..."

That's an interesting ad; however, I am having a difficult time understanding just as you did. Would you mind explaining the relationship between food testing and smoking cigarettes? You really did not mention that in your paragraph.

Thesis:
I am here to argue that Jack in the Box is in fact misleading, tre American meals by advertising a picture off of the Jack in the Box website showing a, burger that is full of grease, coke as an American drink, and having fries to top off the grease in the meal. I will present evidence revealing the true American meal as a whole.

Body:
On the aspects of advertisements, the Jack in the Box advertisement does not portray reality. The size of the real burger and fries does not look anything like the picture shown. The actual size of the food given out is much smaller and not nearly as “fancy” or “dressed up” as the advertisements portrays to be. As the re-designed ad shows the real sizes of the tacos from the advertisement tacos, this is a down fall on jack in the Box’s outlook on business. This “fake” advertisement and look that all fast foods obtain is a negative outlook on the obesity problems. Jack in the Box ninety nine cent tacos are really made of ground beef, refried beans, chili powder, taco sauce, and other ingredients. “The percentage of the fat in the taco is half of the whole tacos content put together” (Eyck). The tacos in the advertisements look real and look very tasty, with its big fluffy lettuce, juicy meat, bright red tomatoes, and melting cheese sprinkled over the taco. With the “All-American” meal being a melting pot of many and different traditions, fajitas play a major part in the American culture. Fajitas and tacos are similar in the way of preparation and ingredients. So the tacos that Jack in the Box advertise is trying to advertise an American tradition, but the re-designed advertisement of Jack in the Box clearly abandons the “All-American” meal, and gives the general public a sense of “reality.” On the aspect of education, educating people all around the world about the dark side of Jack in the Box, and other fast foods would probably be a huge epidemic on Jack in the Box, and their business would probably go bankrupt. Many people that work at these jack in the Box’s would go out of a job and others that work at fast food places around the world would quickly go out of a job as well. There are ups and downs on fast food industries, but most of that are the down falls of fast food industries. The number of Hispanic adolescents working at Jack in the Box is seventy percent, and the rest of thirty percent are “other” (Drewnowski).

Thesis

In particular, my ad for Burger King, The Super Seven Incher, is deceptive and controversial. My ad mixes fast food with sexual related content aiming young teenagers and adults. They have aimed at a specific group of people but through the wrong ways like any other ad out there in the fast food industry. The ad that I have chosen is unique in the way that it tries to reach people, it tries to get you to purchase their product, but they do not tell you the real truth behind it as I will, deceiving, explicit content behind its original meaning, unhealthy but overall misleading.

Paragraph:

Burger King has always been a company that aims and targets mainly adult people because of their beefy burgers and big combo but in recent years, Burger King released an ad with a young attractive female with her mouth wide open, with red lipstick and a meaty sandwich waiting to enter her mouth. But if the description just is not enough, they went ahead and added a quote to it that will give you the real meaning of this ad; the ad states “It will blow your mind away”, the simple quote itself is greatly misleading. This ad is trying to sell its new to the market product the Seven Incher, but Burger King went about it the wrong way in which people will understand it mainly by the sexual way rather than what it really is meant to do. First of all they will see the negative side of it, which in this case is perfectly relating to oral sex. A young girl with her mouth open and the seven incher with lots of meat and creamy mayo as it states at the bottom of the ad waiting to be devour. Obviously this is ad is aimed towards young people to adult aged people, but what happens if it really is not intended for that. At the bottom of the ad Burger king tries to lure you away from the picture but the picture itself is so big it is hard to ignore. Burger King tries to make it seem so good and appetizing, the picture is all meaty, great and big, but quite honestly the sandwich itself is not the best. All these ads are corrupted through the work of a computer and fake elements. First of all, Burger King states that it is a seven inch sandwich, but they only show so much in the picture that who knows if it really is seven inches. Usually these sandwiches are not what they say they are, in pictures they are depicted really extravagant, but when you receive it, you are either disappointed by the lack of taste, quality of the product and overall appearance of the product.

Fast Food: Fact vs. Fiction

Thesis:

This advertisement states that Carl’s Jr. Super Star ©burger is a large and satisfying burger that will increase a man’s sex appeal and uses a glamorous celebrity to represent what they claim is a high end food chain when in reality the burger that you buy will look nothing like the burger in the ad, has an incredibly high fat content that will decrease any person’s sex appeal if eaten enough and hides the deplorable conditions in which employees in all facets of the fast food industry are forced to work in.

Body paragraph:

American’s, especially young American’s have a problem. As a nation we are the fattest. According to the CDC, one of every 7 low-income, preschool-aged children is obese. The prevalence of obesity in low-income two to four year-olds increased from 12.4 percent in 1998 to 14.5 percent in 2003 but rose to only 14.6 percent in 2008. Fast food is eaten at extremely high rates and for many different reasons, for some it is the most affordable way to have a full meal, while for others it is the quickest way to get a meal in during a busy work day. Regardless of how quick, easy and affordable it may be over consumption of fast food and little to no physical activity are still the leading causes of obesity and diabetes in children and adolescents. Carl’s Jr. implies through their advertisement that the Super Star© hamburger is big, juicy and delectable to eat. If one were to look beyond the surface they would find that the Super Star© burger is not only big and juicy, it is packed with 920 calories and 58 grams of fat, without the cheese. According to an article in Pediatrics, the foremost journal on pediatric medicine, children and adolescents who eat fast food consumed more total fat (9 g) more total carbohydrates (24 g) more added sugars (26 g) more sweetened beverages (228 g) less fiber (-1.1 g) less milk (-65 g) and fewer fruits and non-starchy vegetables (-45 g), (Bowman, 115). Furthermore, the article states that children and adolescents who eat fast food at any given point during the day are more likely to eat unhealthy food throughout the day, even if that food is not a fast food item. It is no wonder that with eating habits like this that American’s are the fattest people on Earth.

Burger King: Blowing Your Mind or Your Morals?

In June 2009 Burger King released an ad that made consumers hunger, not for just a BK burger, but for sex. Burger King’s ad for their new BK Seven Incher is a seven inch char-grilled sandwich that is claimed to “Blow your mind”. The advertisement’s background is white with shading of black along its corners; that draws your attention to an attractive young woman. The ad shows a woman with her mouth open following the slogan “It’ll Blow Your Mind” blown up in bold white letters. The seven inch sandwich is also featured in front of the woman’s open mouth. Burger King’s ad claims its Seven Incher has it all, long, juicy, and will leave consumers yearning for more. However, consumer response is yearning for no more. The ad was recalled due to its controversial nature. The controversy stems from what the ad fails to mention which is; how it directly perpetuates the objectification of women by the media, teenage sex, and the psychological effects it has on the reader to reel them in; which I plan to prove in my essay.

Research done by the Women’s Liberation Movement studied print ads much like Burger Kings. When the study concluded the analysis of the experiments showed that women are portrayed negatively in the media, much like in BK’s Ad; also showing women being used only for entertainment purposes. These studies were highlighted by Alice Courtney and Sarah Lockeretz, two members of the female liberation movement and journalist from the Journal of Marketing Research. The first omission of the Burger King advertisement is how it objectifies and degrades women. Burger King’s ad was intended to satisfy the male ego and need for entertainment. Burger King’s ad was not intended to represent gender roles in society, which drastically divide men and women in the media. Never the less, it inadvertently did. These gender roles include the idea that women need men not only in general but to make important decisions. In “A Woman’s Place” an article written by Alice Courtney and Sarah Lockeretz , the authors explore the roles of women and men in society today. “Women are dependent and need men’s protection. The advertisements suggest that there are certain business and social activities which are still inappropriate for women to perform on their own” said Alice E. Courtney and Sarah W. Lockeretz. Experiments led by the Women’s Liberation Movement reported that women were often used for decoration or sexual objectification. This is done by putting women with no specific roles in advertisement’s to make the ad more attractive and reach a lager demographic of men and women. Burger Kings ad fueled this accusation of the Medias disgrace towards women. Burger Kings advertisement, which was assumed to be witty, was actually a slap in the face to women and feminist across the nation. Burger Kings ad displays a woman who is prepared to “Blow” their sandwich. Blow by definition in relation to the article meaning to perform oral sex. The woman appears to be naked, although, full body and shadows in the ad are skewing view to affirm the claim. Burger King in the context of this ad confirmed that women are necessary for decoration to attract the attention of male viewers. “Men regard women primarily as sexual objects; they are not interested in women as people. Some limited reflection of this stereotype is found in the decorative roles more often assigned to women than to men in the ads” the Courtney and Lockeretz quoted. Although the nature of décor is not limited to sex, it extends elsewhere and perhaps alludes to a more deep-seated issue. The influence of sex from the media has extended into the lives of married heterosexual couples, and influences the social difference in males and females. Burger Kings ad is made to incite comedic affect; this affect hide the underlying message it’s sending; that women are inferior and subject to men for their egotistical use.

KFC Double Down's Ugly Truth

Thesis:
The food in the picture on the advertisements makes the sandwich look quiet delicious. The claims made in the KFC double down advertisement is that it represents a new, great and tasty meal, that will fill you up—lacking health and nutrition, information about regularly consuming the product will lead to obesity, and the truth behind their production.

Body Paragraph:
Although bacon is America’s favorite, and the double down sandwich looks incredibly delicious and mouthwatering in the advertisement, the question is, is it a healthy choice for fast food? This is because the number of obese people is increasingly alarming and it is not rocket science for us to know that obesity leads to an excess of health related issues. The major guilt for obesity is the consumption of huge quantities of junk food on a regular basis. So with a sandwich that seems like it has more than what any other sandwich offers it is an increasing concern to know whether it could cause some serious damage to your system. In Mary Stone and Simone French’s article, Food Advertising and Marketing Directed at Children and Adolescents in the US, it is certain that “the principle goal of food advertising and marketing aimed at children is to influence brand awareness, brand preference, brand loyalty, and food purchases among youth.” Since Advertising is strongly aimed at children it inevitably teaches them to always choose and consume the best product, the more we consume the happier we are. As mouthwatering as it may seem the Double Down is an unhealthy fast food choice.

Freebirds

Thesis/mapping statement

Freebirds World Burrito using sarcasm in its ad introducing black bean soup as a new menu item, but I argue that mentioning cigarettes is very risky, because tobacco in customers’ mind is associated with serious damage to health and some people just do not have sense of humor, especially when it comes to their wellbeing.

                                                                Paragraph

Confusion of the first impression

In this particular advertisement “Freebirds World Burrito” is introducing new menu item, black bean soup. The company uses quite risky approach by being sarcastic, witty and mentioning cigarettes in the ad. Even though I am a repeat customer of the mentioned restaurant chain, but I still got confused thinking: “what cigarettes has to do with food? ”. It took me a while to figure out the message of the ad. In my view, it is a big mistake of their marketing team since tobacco in customers mind is associated with health problems and as an owner or manager of a certain business entity you definitely do not want to be affiliated with anything like that. Also I understand where they are coming from with the choice of colors, since beans are black, but in my opinion it makes the ad look sort of dull and gloomy.            

Now you can pay rent and eat bk breakfast value menu

Thesis:

My advertisement claims, “Now You Can Pay Rent and Eat” because there are ten items starting at one dollar each. Every time I see this advertisement it makes me angry and disgusted because this ad does not tell the truth about the Burger King’s restaurants. This advertisement is really saying at what sacrifice does Burger King make in order to give us the cheaper price in the food we eat? I will present different types of sacrifice that Burger King have made in order to give us the cheaper price of food, such as employment of younger people, dangers in the kitchen, the portion size that is given, and the hazard and cleanliness of the kitchen and its workers.

Body paragraph:

Second thing is this Burger King’s advertisement does not show the different types of dangers that lurk in the kitchen. Just image that one of these biscuit and sausage sitting front of you. As you picture this item just think of about how well it smells and how golden brown the biscuit and the well done sausage is looking right now. Doesn’t that look good right now, which it makes you, want to go out and buy one? Before you decide to get one I want you to think about this fact. How many times have we heard of a recall on a fast food restaurants produce or products? According to Sobel and Sowadsky, “in recent years outbreaks of E. coil O157:H7 infections have been caused by contaminated produce and juices; however, undercooked ground beef remains the most common vehicle of transmission (1). Just think if we never knew about the recall of these types of products from these fast food restaurants that they would sell this tainted product to make a quick buck. I believe that some of these fast food restaurants like Burger King doesn’t know the dangers that come with using cattle meat to feed their consumers. Schlosser points out that a modern processing plant can produce 800,000 pound of hamburger a day, meat that will be shipped throughout the United States. A single animal infected with E. coli O157:H7 can contaminate 32,000 pounds of that ground meat (204). Just think if one of these cattle is made in to that biscuit and sausage sandwich that Burger King made it look delicious on the advertisement. By eaten one of these contaminated meat can make a person really sick or it could even kill them if they do not get treatment in enough time. Imaging eaten a cinnamon roll, egg and ham sandwich or a biscuit with sausage sandwich for breakfast then three to four hours later we are at home or in the hospital trying to fight this bug called E. coli O157:H7 because our food was contaminated.